The Rolex Day Date watches are the crown jewels of the Rolex collection, and a longstanding icon worn by world leaders and the rich and famous. Introduced in 1956, the Day-Date made immediate waves as it was the first watch to spell out the full day of the week. The legendary 18k Gold President bracelet was created for the 1956 launch of the Oyster Perpetual Day Date and became an immediate sensation. The Day-Date’s case is produced in precious materials ranging from Yellow Gold to White Gold to EveRose Gold to Platinum. Rolex is the only watchmaker that makes their own gold in-house, ensuring that each piece is made of the highest quality. The dials are available in a wide range of sophisticated designs and colors that enhance this timeless symbol of elegance.